News

AI in golf operations: Why early adopters will win

AI is already present on nearly 80% of devices worldwide, yet the overwhelming majority of golf course operators are not using artificial intelligence in any meaningful way.

Smarter marketing with AI and big data

Golf courses and clubs are leveraging AI and big data to enhance operations and increase revenues.

Faces of Golf Technology: Scott Grego

With more than 30 years of experience in the turf industry, Scott Grego has built his career on a deep understanding of turf performance, maintenance, and sustainability.

How clubhouses are driving new revenue at golf clubs

Clubhouses are no longer just social spaces. Owners are treating them as revenue drivers that increase utilization, extend dwell time and boost engagement.

Toptracer Go launches as $999 monthly service for course operators

Toptracer announced the launch of Toptracer Go, a $999 per month service that brings premium range technology to golf courses of all types. The technology can cover up to 50 meters of tree line with a single camera system.

Jack Nicklaus regains control of his brand with Nicklaus Companies deal

After a four‑year legal and corporate battle with 8AM Golf over control of his name and legacy, Jack Nicklaus has effectively reclaimed his brand.

The 10 most powerful people in Asian golf for 2026

These are the leaders driving growth, investment and operational innovation across Asia’s golf industry.

Robert Jones, longtime Desert Mountain leader and Ethos co-founder, dies at 68

GSI Executive Search announced last week that Robert Jones, president of GSI and Ethos Club & Leisure, passed away on April 4 at the age of 68.

Bear Lakes Country Club begins construction on new Davis Love III links course

Bear Lakes Country Club in West Palm Beach, Florida, has broken ground on a new links course designed by Davis Love III and Love Golf Design. The course is currently planned to be completed in November 2026.

The architecture of profit: Golf course designers share what makes courses fun, profitable and long-lasting

Top golf course designers and architects share the lessons they’ve learned about creating courses that deliver playability, efficiency and long-term value.

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