Technology

Big data and AI are transforming golf

A quiet evolution is underway on fairways across the United States, powered not by new turf or tees but by AI and big data.

Golf technology innovators: Shaping the future of course operations

The next competitive advantage in golf may not be better greens, a new clubhouse or a more aggressive marketing strategy. It may be information.

Noteefy acquires Metolius Golf to expand AI-powered revenue management platform

Demand and revenue management platform Noteefy has acquired data intelligence company Metolius Golf, combining their technologies into a single platform that serves more than 1,500 golf courses.

AI in golf operations: Why early adopters will win

AI is already present on nearly 80% of devices worldwide, yet the overwhelming majority of golf course operators are not using artificial intelligence in any meaningful way.

Smarter marketing with AI and big data

Golf courses and clubs are leveraging AI and big data to enhance operations and increase revenues.

Faces of Golf Technology: Scott Grego

With more than 30 years of experience in the turf industry, Scott Grego has built his career on a deep understanding of turf performance, maintenance, and sustainability.

Toptracer Go launches as $999 monthly service for course operators

Toptracer announced the launch of Toptracer Go, a $999 per month service that brings premium range technology to golf courses of all types. The technology can cover up to 50 meters of tree line with a single camera system.

How tee-time technology is transforming golf operations

Tee sheets are transforming from simple booking tools into fully integrated digital command centers for modern clubs.

Faces of Golf Technology: Greg Robison

Growing up just outside Columbus, Ohio, golf was more than a pastime for Greg Robison, it was a family tradition taught by his father and uncle, “Dutch” Krumm.

Troon launches Access golf rewards program with booking, loyalty and subscription features

Troon has unveiled Access, a new golf rewards program designed as an integrated platform...

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