Technology

AI in golf operations: Why early adopters will win

AI is already present on nearly 80% of devices worldwide, yet the overwhelming majority of golf course operators are not using artificial intelligence in any meaningful way.

Smarter marketing with AI and big data

Golf courses and clubs are leveraging AI and big data to enhance operations and increase revenues.

Faces of Golf Technology: Scott Grego

With more than 30 years of experience in the turf industry, Scott Grego has built his career on a deep understanding of turf performance, maintenance, and sustainability.

Toptracer Go launches as $999 monthly service for course operators

Toptracer announced the launch of Toptracer Go, a $999 per month service that brings premium range technology to golf courses of all types. The technology can cover up to 50 meters of tree line with a single camera system.

How tee-time technology is transforming golf operations

Tee sheets are transforming from simple booking tools into fully integrated digital command centers for modern clubs.

Faces of Golf Technology: Greg Robison

Growing up just outside Columbus, Ohio, golf was more than a pastime for Greg Robison, it was a family tradition taught by his father and uncle, “Dutch” Krumm.

Troon launches Access golf rewards program with booking, loyalty and subscription features

Troon has unveiled Access, a new golf rewards program designed as an integrated platform...

GolfBack names Bryce Voisin as CEO and Brent Miller as COO

GolfBack announced that as of March 1, Bryce Voisin has been named chief executive...

Faces of Golf Technology: Jonathan Wride

At TenFore Golf, CEO Jonathan Wride believes technology should simplify, not complicate, golf operations. “We...

The new rules of golf marketing: Winning in an AI-driven search world

For the past two decades, golf course marketing has followed a fairly predictable formula:...

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