Donna Campbell

Campbell is the managing editor at Crittenden Research, Inc. She is an editor, writer and communications professional with experience in newspaper and magazines, covering industries ranging from construction to asset management. She has a degree in Advertising from the University of North Dakota—Grand Forks. She resides in central Alabama.

Building a smarter golf course starts below the ground

Building a smarter golf course is not necessarily about spending more money. It is about knowing where to spend it, planning earlier and making decisions based on how the property will perform years after construction crews leave.

Golf technology innovators: Shaping the future of course operations

The next competitive advantage in golf may not be better greens, a new clubhouse or a more aggressive marketing strategy. It may be information.

Golf’s next generation of decision makers are reshaping tradition

These emerging leaders are shaping the modern club experience, balancing tradition with innovation to attract new players and build sustainable businesses.

The smart clubhouse: Blending data, automation and human-centered design

Behind today’s most memorable member experiences is a powerful blend of data, automation and human-centered design. ------------ The modern clubhouse is undergoing a quiet but profound...

Finding the right golf course architect

From water-smart turf to timeless design, the right architect knows how to honor tradition while building for the future of the game. ------------ How do you...

How to hire a clubhouse architect

With millions on the line and expectations higher than ever, clubs need architects who bring vision, experience and the ability to navigate every detail. ------------ Building...

The pro shop P&L playbook

Golf course pro shops, both public and private, are navigating a retail landscape shaped by evolving consumer expectations, economic pressures and technological advancements. While public...

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