Donna Campbell

Campbell is the managing editor at Crittenden Research, Inc. She is an editor, writer and communications professional with experience in newspaper and magazines, covering industries ranging from construction to asset management. She has a degree in Advertising from the University of North Dakota—Grand Forks. She resides in central Alabama.

Golf’s next generation of decision makers are reshaping tradition

These emerging leaders are shaping the modern club experience, balancing tradition with innovation to attract new players and build sustainable businesses.

The smart clubhouse: Blending data, automation and human-centered design

Behind today’s most memorable member experiences is a powerful blend of data, automation and human-centered design. ------------ The modern clubhouse is undergoing a quiet but profound...

Finding the right golf course architect

From water-smart turf to timeless design, the right architect knows how to honor tradition while building for the future of the game. ------------ How do you...

How to hire a clubhouse architect

With millions on the line and expectations higher than ever, clubs need architects who bring vision, experience and the ability to navigate every detail. ------------ Building...

The pro shop P&L playbook

Golf course pro shops, both public and private, are navigating a retail landscape shaped by evolving consumer expectations, economic pressures and technological advancements. While public...

2025 PGA Show sets record for largest show in 15 years

The 2025 PGA Show took place in Orlando, Fla., Jan. 21-25 at the Orange County Convention Center. The show came on the heels of...

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