Demand and revenue management platform Noteefy has acquired data intelligence company Metolius Golf, combining their technologies into a single platform that serves more than 1,500 golf courses. The acquisition expands Noteefy’s AI and data capabilities while bringing tee sheet demand management and business intelligence together in one system.
Noteefy was founded in 2023 to specifically help course operators optimize tee time utilization and direct revenue by bringing their workflows into a single system to manage course demand in real time. Metolius was founded in 2020 and quickly became one of the golf industry’s leading cloud-based data and marketing technology companies. Its platform offers automated revenue reporting, weather-adjusted performance benchmarking and AI-powered operational intelligence that integrates with popular POS, tee sheet, accounting, and marketing systems.
As part of the acquisition, Ross Liggett, founder and managing partner at Metolius, will join Noteefy as vice president of data. He will lead the company’s data strategy, analytics platform and customer intelligence capabilities while working directly with golf course operators. Metolius will continue to exist as its own brand under the Noteefy umbrella.
“We’re thrilled to welcome Ross and Metolius to Noteefy,” said Jake Gordon, CEO and co-founder of Noteefy. “Few people have both the technology and revenue management experience that Ross brings, and that combination uniquely positions our team to help operators turn new technology like AI into real revenue. We’re only in the early stages of what this makes possible.”
Liggett is well-known in the golf industry for his insights on cloud-based technology, digital marketing and artificial intelligence. He was featured on Golf Inc.’s list of the Most Powerful People in Golf in 2025 and is a regular moderator at the annual Golf Inc. Summit. Before he founded Metolius, Liggett worked in golf operations and later served as a marketing, sales and technology executive for several national multi-course operators.
“Operators are busier than ever and simply don’t have time to spend consolidating and interpreting data coming from dozens of systems across their operation,” Liggett said. “Our data model and AI handle that work, flagging anomalies, answering questions in plain English and recommending the exact revenue, staffing and marketing moves that drive results. And it gets smarter with every round. Combined with Noteefy, the decision-to-action system that once belonged only to the biggest enterprises now belongs to every operator.”
Gordon said the acquisition comes as golf participation continues to grow. Citing National Golf Foundation data, he noted that golf courses generated $37.1 billion in revenue in 2023, while U.S. on-course participation reached 28.1 million golfers in 2024. More than 500 million rounds have been played annually in three of the past four years.
Despite that growth, the industry still loses more than $1 billion annually because of unfilled cancellations and no-shows.
The combined platform will embed AI-powered analytics directly into operators’ daily workflows, providing context-aware recommendations and insights within the software they already use.
John Pugliese, CEO of Landscapes Unlimited & Landscapes Golf Management, said that they have used Metolius to turn their fragmented data sources into a real-time, portfolio-wide source of truth for every decision-maker in the company.
“Combined with AI and embedded into our support model, it’s become the operational backbone for how we run our courses,” he said. “Together with Noteefy, which we use for demand management, we are excited to see the continued impact this platform can make for our 60+ course portfolio.”