News

Golf’s next generation of decision makers are reshaping tradition

These emerging leaders are shaping the modern club experience, balancing tradition with innovation to attract new players and build sustainable businesses.

Innovative Club Management chosen to lead reinvention of two Connecticut clubs

Innovative Club Management, a private club and hospitality management company, has been chosen to lead the reinvention of Lionheart Country Club and Farmington Polo Club in Connecticut.

AI in golf operations: Why early adopters will win

AI is already present on nearly 80% of devices worldwide, yet the overwhelming majority of golf course operators are not using artificial intelligence in any meaningful way.

Smarter marketing with AI and big data

Golf courses and clubs are leveraging AI and big data to enhance operations and increase revenues.

Faces of Golf Technology: Scott Grego

With more than 30 years of experience in the turf industry, Scott Grego has built his career on a deep understanding of turf performance, maintenance, and sustainability.

How clubhouses are driving new revenue at golf clubs

Clubhouses are no longer just social spaces. Owners are treating them as revenue drivers that increase utilization, extend dwell time and boost engagement.

Toptracer Go launches as $999 monthly service for course operators

Toptracer announced the launch of Toptracer Go, a $999 per month service that brings premium range technology to golf courses of all types. The technology can cover up to 50 meters of tree line with a single camera system.

Jack Nicklaus regains control of his brand with Nicklaus Companies deal

After a four‑year legal and corporate battle with 8AM Golf over control of his name and legacy, Jack Nicklaus has effectively reclaimed his brand.

The 10 most powerful people in Asian golf for 2026

These are the leaders driving growth, investment and operational innovation across Asia’s golf industry.

Robert Jones, longtime Desert Mountain leader and Ethos co-founder, dies at 68

GSI Executive Search announced last week that Robert Jones, president of GSI and Ethos Club & Leisure, passed away on April 4 at the age of 68.

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