5 Thoughts on Making Golf Better

An Introduction

With a new year and new golf season comes renewed hope. Hope that this year will be different, better and more profitable than those of the recent past. We are hoping that more people get back to work, more people join the game, and more people decide that golf becomes their pastime of choice.

In addition to great news stories, Golf Inc. is introducing a new post called The High Five Series.This series will be about 5 thoughts/ideas that will get you to think differently about the game and your business and even provide ideas you can try today.This post will be about making tangible improvements, which we hope will result in more golfers on golf courses.

The High Five Serieswill appear periodically in the pages of Golf Inc. In addition, we will have a High Five blog.The blog will be a regular feature on the Golf Inc. web site.We are excited about this opportunity to get proactive in the daily business of golf. It will be fun and very interesting as we move deeper into the season and stoke the conversation.

We expect this series not only to build ideas for growth, but also to add your voice. This series will be about best executions as we strive to help you improve you business and spread winning ideas quickly. The more we can create informed conversations about real world tries and wins, the faster the success will come.

Although there are many barriers to improving the game and its growth, there have also been many winning ideas which have put more people and kids on golf properties. We want to help you knock down barriers while spreading these good thoughts and ideas. They may not all work for you in your business, but we promise to keep giving you the best we have with each post. We promise to make it interesting!

We also intend to move away from center, to come up with a few very unique thoughts and ideas. It is time; time to try some different things. People want an experience today as never before. They want to have fun with real friends and family. People are very tired of recession stories, deficit stories, and 24 hour news. It is time to improve the offer; to provide an appealing value opportunity for experienced and new golfers alike. Yes, it may even be time to get a bit radical. If Richard Branson or Steve Jobs became Golf’s Czar this week, what do you think they would think about our game and the value proposition it provides? If you became the game’s Czar, what are those absolutes you would add or delete by the first of March? We really want to help improve the service delivery and open up an invitation to a wider audience.

Our aim is to add fun to the game. We want to bring more Millenials into the sport and to build a more welcoming game for women. Women seem to have all of the money today…….and that will increase over time. The world just outside of 18 green is changing and moving quickly. We will present several High Five ideas which we hope will get you in the fast lane. The game can no longer afford to repeat the actions of the past 10-15 years. As our economy improves, we want you to be there with more customers, more members, and more revenue.

That is our introduction. Ideas, thoughts and a new blog we hope will get you to think in new directions. In the coming months we plan to touch on many areas including;

• Ways to battle the real barriers of time, cost, and difficulty
• Breaking the code: conforming to the non-conformists
• Are we having FUN yet?
• A different way to play better golf…..and more

So welcome to The High Five Series; we will have something different to say.

Jack Dillon
Jdillon@its-about-results.com