In coming years, we’re going to be deluged with messages reminding us that Scotland is “the Home of Golf” and inviting us to drop by for a visit.
The promotions will be part of a national initiative, Driving Forward Together, whose goal is to make Scotland the world’s top golf destination by 2020. The campaign will be considered a success if it can increase the £220 million ($349 million) that golf currently contributes to the Scottish economy by 20 percent, to roughly £300 million ($476 million).
“The collaborative approach between various organizations in pulling this strategy together is exactly what Scotland’s golf tourism sector requires,” said Tourism Minister Fergus Ewing, “and demonstrates that we are all working towards one single aim: to make Scotland the must-visit destination for every golfer.”
The campaign will be bolstered by three high-profile events – the 2014 Ryder Cup and the Open Championships of 2015 and 2016 – that will be played in Scotland.
