One of Great Britain’s most prominent family-owned companies plans to build a European Tour-worthy golf course at its headquarters in Staffordshire, England.
The 18-hole, 7,150-yard layout will take shape on part of a 240-acre parcel in Rocester owned by JCB, Ltd., one of the world’s largest manufacturers of construction equipment. Though the track will allow a limited amount of public play, it’ll be operated primarily for corporate use, to serve as a showcase for JCB’s products and capabilities. The company’s CEO has called it “the biggest marketing tool available to JCB in its history,” and he expects his salespeople to use it to schmooze a parade of customers and prospective customers.
Robin Hiseman of European Golf Design will create the $49 million layout, which is expected to debut in 2018.
