Some of the best ideas for boosting revenue come from the keen entrepreneurial instincts of individual operators. For example, it was intriguing to hear the innovative approach Director of Golf Bob Caldwell and his staff at The New Links at Bodega Harbour are taking in an effort to increase income from instruction.
Caldwell rents small video cameras to golfers who sign up for lessons and encourages them to record their swings while playing a round. The golfer then uploads the video to a club-run Web site and gets immediate feedback and instruction from one of the staff professionals. The hope is that it not only will improve communication between golfer and teacher, it also will increase the market for instruction.
Will it work? Maybe. Maybe not. But it’s sure worth the investment in time and money to see if it can pay off.
More operators should be encouraged to try out these kinds of cutting-edge ideas. Some will undoubtedly fail, but we’ll bet a significant number will succeed.
What are some of the unique programs that you have implemented at your club or company that have worked to increase revenue? Do you have an idea that you think might work for other Golf Inc. readers? Now’s your chance to be heard.
