A great meal is one where everything is mixed just right. The ingredients are not only the best, but measured in the proper proportions. The meal tastes great because the mixture works well. As with a great meal, building a strong, small team takes the same care and attention to ingredients, both large and small.
A golf club is made up of so many unique people doing very different jobs. Some cut grass, while others sell large events, still others cook some amazing meals. All people with very unique backgrounds are brought together to create amazing hospitality. Within the team, there is a mixture of managers, sales people, operators, laborers: full time, part-time, and seasonal. Wow, trying to make this all work, sounds like a major effort…..and it is. Sometimes it does not go well. People may not live up to your expectations, they may clash with others, or they just don’t work out. Being out and about, seeing the highs and lows of your service is really key.
Building a strong team is a never-ending task. There is no ending point, no finish line. People seem to be always coming & going. As the leader, you are responsible for the team and the hospitality it is to provide to members, guests and clients. There are times you must terminate employment for a person because it is not working out. Be certain to have a system in place to protect the club and the team from any legal concerns. At the same time, be certain to have a program in place where you do all you can to protect all people and property of the club. Here are five thoughts about improving the team:
1) Mistakes happen. When a person is hired that is not fitting the role or the culture of the property, make the decision to terminate employment as soon as possible. An employee’s start will be their highlight reel. If they start poorly, chances are they will not improve
2) Never stop interviewing. Although there are times of the year at the property where you are laying people off, as well as hiring, never stop talking to or looking out for candidates. Great talent will not be knocking on your door. You will need to seek & find it
3) Always keep an active file of candidates for every job done at the club. It is important to not get into trouble, missing important position people in season. It is also important never to hire a “warm body” to fill a position “temporarily.”
4) Develop a training program as if everyone will spend their career with you. Train the entire team on both hard and soft skills, your goals, and how people can move up. It is critically important to show people a road map to their future success.
5) In addition to always looking for talent everywhere you go, be sure to use the local resources in your search. This includes: your team members, vendors, sales people, local business people, club members, and community leaders. Expand your vision to find the strongest diversity of talent.
Improving the team is a never-ending part of the success plan. Don’t try to do it all alone. Be sure to meet with your key leadership on a regular basis, talking about people doing well, needing additional support, or areas where the team believes a change is necessary. You have one team, with an ever-changing group of people. It is vital to carry your goals and mission to all, and make certain people know that the best mixture of attitudes and skills makes for the best feelings of warmth and hospitality. Thank you.
Jack Dillon writes the highfives blog. Jack is a professional speaker, with 46 years of changing golf-industry experience. Jack is an expert on operations, hospitality, and merchandising. Allow Jack to improve your team. Contact Jack at 407-973-6136. Jack liv
How to Improve your Team
A great meal is one where everything is mixed just right. The ingredients are not only the best, but measured in the proper proportions. The meal tastes great because the mixture works well. As with a great meal, building a strong, small team takes the same care and attention to ingredients, both large and small.
A golf club is made up of so many unique people doing very different jobs. Some cut grass, while others sell large events, still others cook some amazing meals. All people with very unique backgrounds are brought together to create amazing hospitality. Within the team, there is a mixture of managers, sales people, operators, laborers: full time, part-time, and seasonal. Wow, trying to make this all work, sounds like a major effort…..and it is. Sometimes it does not go well. People may not live up to your expectations, they may clash with others, or they just don’t work out. Being out and about, seeing the highs and lows of your service is really key.
Building a strong team is a never-ending task. There is no ending point, no finish line. People seem to be always coming & going. As the leader, you are responsible for the team and the hospitality it is to provide to members, guests and clients. There are times you must terminate employment for a person because it is not working out. Be certain to have a system in place to protect the club and the team from any legal concerns. At the same time, be certain to have a program in place where you do all you can to protect all people and property of the club. Here are five thoughts about improving the team:
1) Mistakes happen. When a person is hired that is not fitting the role or the culture of the property, make the decision to terminate employment as soon as possible. An employee’s start will be their highlight reel. If they start poorly, chances are they will not improve
2) Never stop interviewing. Although there are times of the year at the property where you are laying people off, as well as hiring, never stop talking to or looking out for candidates. Great talent will not be knocking on your door. You will need to seek & find it
3) Always keep an active file of candidates for every job done at the club. It is important to not get into trouble, missing important position people in season. It is also important never to hire a “warm body” to fill a position “temporarily.”
4) Develop a training program as if everyone will spend their career with you. Train the entire team on both hard and soft skills, your goals, and how people can move up. It is critically important to show people a road map to their future success.
5) In addition to always looking for talent everywhere you go, be sure to use the local resources in your search. This includes: your team members, vendors, sales people, local business people, club members, and community leaders. Expand your vision to find the strongest diversity of talent.
Improving the team is a never-ending part of the success plan. Don’t try to do it all alone. Be sure to meet with your key leadership on a regular basis, talking about people doing well, needing additional support, or areas where the team believes a change is necessary. You have one team, with an ever-changing group of people. It is vital to carry your goals and mission to all, and make certain people know that the best mixture of attitudes and skills makes for the best feelings of warmth and hospitality. Thank you.
Jack Dillon writes the highfives blog. Jack is a professional speaker, with 46 years of changing golf-industry experience. Jack is an expert on operations, hospitality, and merchandising. Allow Jack to improve your team. Contact Jack at 407-973-6136. Jack liv
Jack Dillon
Related Posts
Golf course sales in 2025: Key deals, buyers and market trends
Deal volume cooled from recent highs, but strong demand and strategic buyers kept the golf market active.
Innovation is changing golf as a business
New formats, smarter operations and experience-driven amenities are reshaping how golf facilities attract players and drive revenue.
Amenity of the Year 2026: Reshaping the member experience
Today’s best club amenities prioritize wellness, social connection and year-round engagement — and the results are reshaping the member experience.
Faces of Golf Technology: Greg Robison
Growing up just outside Columbus, Ohio, golf was more than a pastime for Greg Robison, it was a family tradition taught by his father and uncle, “Dutch” Krumm.
Bobby Jones Links to manage Delray Beach Golf Club, Lakeview Golf Club amid $32 million renovation
Bobby Jones Links has been chosen to manage two courses owned by the city of Delray Beach, Florida: Delray Beach Golf Club and Lakeview Golf Club.
Spirit Golf Management acquired by The Sports Facilities Companies
Spirit Golf Management has been acquired by The Sports Facilities Companies (SFC). The move comes as SFC establishes its new Golf Division, with Spirit Golf continuing to operate under its existing brand.
Featured
Faces of Golf Technology: Greg Robison
Growing up just outside Columbus, Ohio, golf was more than a pastime for Greg Robison, it was a family tradition taught by his father and uncle, “Dutch” Krumm.
Bobby Jones Links to manage Delray Beach Golf Club, Lakeview Golf Club amid $32 million renovation
Spirit Golf Management acquired by The Sports Facilities Companies
Golf course sales in 2025: Key deals, buyers and market trends
KemperSports to manage Course at Sewanee, launch bunker restoration project
Latest Posts
Golf course sales in 2025: Key deals, buyers and market trends
Deal volume cooled from recent highs, but strong demand and strategic buyers kept the golf market active.
Innovation is changing golf as a business
New formats, smarter operations and experience-driven amenities are reshaping how golf facilities attract players and drive revenue.
Amenity of the Year 2026: Reshaping the member experience
Today’s best club amenities prioritize wellness, social connection and year-round engagement — and the results are reshaping the member experience.
Inside the next wave of golf course development
Ground-up projects are reshaping the map in the United States and abroad, with momentum building…
The golf course broker’s playbook: What every owner should know about today’s market
What every owner should know about today’s seller-favored market — and who’s buying now.
GOLF INC. CURRENT ISSUE
DESIGN ANNUAL ISSUE
Golf Management Annual Issue
FREE eNEWSLETTER