One of the inherent problems with an industry steeped in tradition is its members are often reluctant to change. An aspect of this problem – the use of technological innovations that might enhance the appeal of professional golf — was discussed at last week’s KPMG Golf Business Forum in Scotland.
“I think golf has a long way to go,” argued the head of a technology company who believes golf isn’t exploiting readily available opportunities. “Everyone understands there is an issue, but there doesn’t seem to be a willingness to act.” Here’s an example of what he’s talking about: http://www.scotsman.com/the-scotsman/sport/golf/open-championship-castle-stuart-winner-can-qualify-1-2913829
These days the Royal & Ancient is patting itself on the back because during next month’s Open Championship it’s going to erect, “on a trial basis,” several electronic scoreboards with “video capability” that will broadcast live action and statistics. Sadly, this is what passes for a high-tech breakthrough in our business. When you think about how, say, the X Games engages with its fans, golf is hopelessly behind the times. And it’s going to stay that way until the dinosaurs in charge become extinct.
Speaking of the Golf Business Forum, I was amused to find, in a round-up of bon mots spoken at the event, this priceless nugget from one of HSBC’s top golf honchos: “I don’t think golf has a reputational problem, but it does have to monitor its reputation all the time. We choose to sponsor events in golf rather than players, as we see individuals as too much of a risk.” Is HSBC claiming some kind of moral high ground? Because that’s like Bernie Madoff bragging about the money he donated to Jewish charities.
This is an appropriate time to mention that HSBC, one of golf’s sweetest sugar daddies, was in the news again this week. The state of New York intends to sue two of the company’s divisions for allegedly ripping off homeowners involved in foreclosure proceedings. Talk about the pot calling the kettle black.
