Most British golfers would love to play a round at Augusta National Golf Club, but there’s a limit to what they’d pay for the privilege. A whopping 87 percent of the more than 2,000 golfers responding to a survey by Today’s Golfer cited Augusta National as being the number-one venue on their bucket lists, but only 24 percent of them would shell out more than £500 ($750) to play it. In fact, the majority of the respondents might be classified as downright stingy. A significant number – 28 percent – said they wouldn’t pay more than £200 ($300), and nearly as many – 27 percent – would take a pass at any price above £100 ($150).
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Clubhouses are no longer just social spaces. Owners are treating them as revenue drivers that increase utilization, extend dwell time and boost engagement.
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