When it comes to offering free rounds of golf, the operators of Pico Rivera, California’s municipal course are putting theories into practice.
GolfLinks, the manager of the city’s nine-hole, executive-length track, allows kids under 18 to play for free and charges them only a dollar for a bucket of range balls.
“A course that doesn’t let kids play for free is missing the boat,” Larry Taylor of GolfLinks explained to Golf Digest. “You’ll get more green fees from their parents and relatives, and you’re building supply for the future.”
Of course, Taylor’s firm has an ace in the hole: The Southern California Golf Association reimburses it for the green fees and buckets it gives away. This summer, the SCGA chipped in for 474 of the former and 909 of the latter.
