Indonesia looks to capitalize on golf tourism

 

You can add Indonesia to the fast-growing list of nations that wish to capitalize on high-spending golf tourists. In fact, the world’s largest archipelago believes that diligent marketing to traveling golfers can eventually make it Asia’s top golfing destination.

“The number of golf tourists is not as many as regular tourists, but this is a niche, high-yield market,” a tourism official told the Jakarta Post.

No question, the yield is considerable. According to statistics provided by the nation’s Tourism & Creative Economy Ministry, the average golf vacationer spends between $2,500 and $5,000 during his or her holiday in Indonesia, while a conventional tourist spends a measly $1,133.

And yes, those numbers serve as the foundation for the tourism ministry’s goal, which is to attract 50,000 golf travelers annually by 2014.

Jack Crittenden
Jack Crittenden
Jack Crittenden is an award-winning journalist with more than 35 years of news experience. He has run Golf Inc. magazine since 1998, serving as Editor-in-Chief for most of that time. Crittenden is CEO of Crittenden Research, a media company in the law, real estate and medical liability insurance industries. He grew up in California and graduated from the University of Southern California with a degree in public administration, specializing in urban planning. He graduated from American University’s Washington College of Law. He has run his company since 1991.

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