Jack Dillon

The three keys: people, product and the feeling

Image: lovelyday12/Adobe Stock There are many positive values that will drive people to your property. There are also dozens of things that will drive them away,...

Where are your signs?

Images: CasanoWa Stutio; Vector Tradition; both Adobe Stock. Illustration by staff. Yes, the Great Resignation runs on and on. It continues to be the struggle of a...

Making the game important

Image: J.Stock/Adobe Stock Many people from my generation fell into a first job for a really simple reason: we wanted money to spend on needs or...

A supplier review; renewing partnerships

Image: APstudio/Adobe Stock Wow, it is August, meaning kids are headed back to the classroom in several states. Can you believe it: August! Besides this month...

How to build a homegrown team

Image: Day Of Victory Stu./Adobe Stock Where do you find the talent and skills needed to support your operation? What has happened during the past 2+...

Struggling through the good times

Image: Chris Ryan/KOTO/Adobe Stock The business of golf is truly on fire, and even more than that, it is moving in new and ever more interesting...

Live like a local: how to bring local flavor to your shop

Image: auremar/Adobe Stock There are a hundred ways or more to create and impact golf shop sales through display, presentation and colorful props. Yes, there are...

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