TJ Schier is the founder and CEO of a new golf-entertainment technology, SmashSwing Golf. Prior to launching SmashSwing, he was the Chief Operating Officer of BigShots Golf owned by ClubCorp/Invited Clubs. He spent over two decades as a leading speaker and consultant in the competitive socializing and franchise spaces. He has delivered hundreds of keynotes and workshops and is one of the most sought after speakers on non-traditional golf and golf entertainment. Prior to starting his speaking and consulting business, he spent 18 years at Chuck E Cheese’s, leaving as VP of Field Support. He has written numerous books and over 100 articles on guest service and motivating today’s generation. He is a 30+ year member of CHART (Council of Hotel and Restaurant Trainers) and a past board member and President of the organization. He has a BBA and MBA from the University of Texas.