Erik Johnson is SVP of Marketing at Heritage Golf Group, where he leads brand strategy and marketing across a portfolio of 48 private and daily fee golf and country clubs. His work spans member acquisition, revenue product funnels, brand positioning, and digital marketing, balancing the traditions of the game with a modern approach. Erik previously spent nearly eight years as Vice President of Digital Marketing at ClubCorp, building the digital marketing engine for 210 clubs. He oversaw membership and events demand generation, developed the company's Webby Award–winning mobile app, implemented enterprise marketing automation, and built ClubCorp's social media strategy. Earlier in his career, Erik held senior roles at Verizon Information Services, where he helped grow SuperPages.com into one of the 30 most-visited websites in the world, and at Bank of America. He holds an MBA from SMU's Cox School of Business and is a WSET Level 3 certified sommelier.