Technology

The new rules of golf marketing: Winning in an AI-driven search world

Ross Liggett -
For the past two decades, golf course marketing has followed a fairly predictable formula:...

Arcis Golf partners with GOLFZON America

Trevor Mason -
Arcis Golf announced that it has entered a strategic partnership with GOLFZON America to...

Full Swing launches AI-driven gaming platform Skill Strike

Trevor Mason -
Full Swing has launched a new AI-driven skill-based gaming platform called Skill Strike. Available...

Turning data into decisions: 5 takeaways for enhancing the member experience

Whoosh -
It’s not hard to find quotes about the value of data for running a...

The modern golf tech stack takes shape

Trevor Mason -
With players expecting convenience and seamless service, technology is no longer optional; it’s becoming the backbone of course operations.

Putting people first: Using technology to restore relationships with your customers

Fraser Marriott -
While our game has registered incredible growth in the last few years — more...

Noteefy launches AI Pro Shop Assistant for golf courses

Trevor Mason -
Noteefy has launched its AI Pro Shop Assistant, a generative AI tool built specifically...

Lightspeed and Whoosh launch integrated club management solution

Trevor Mason -
Private clubs looking to upgrade their member experience just got a new tech solution....

The Swing Bays expands footprint to North Carolina

Trevor Mason -
The Swing Bays, a golf and fitness franchise founded in 2022 by PGA professional...

2025 PGA Show sets record for largest show in 15 years

Donna Campbell -
The 2025 PGA Show took place in Orlando, Fla., Jan. 21-25 at the Orange...
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