Trending
- 7 things to look for in the ideal practice facility
- Heritage Golf Group acquires Legacy Golf Club and makes it part of Lakewood Ranch
- Cabot unveils first look at new Cabot Highlands course
- Now: What’s next?
- KemperSports bolsters leadership team with three new hires
- Merchants and merchandise
- Troon kicks off 2024 by bringing five varied clubs under its umbrella
- Selling change
5 ways to keep the game fun at your facility
The game of golf is on once again. After months on the sidelines, golf courses, little by little have come back on line, and golfers could not get to their first tee fast enough. Yes, most of us have been at home, doing so many things new and not so new, while the clubs grew lonely in the garages and attics of golfers throughout the U.S. Operating a golf course over the past 25 years has been a heroes’ challenge, with high maintenance costs, lower rounds, and still lower rates. Now, in the age of the Coronavirus, managing the day to day becomes a daily magic act, with ever more stakeholders. This post is a simple reminder to tip your hat to the game we all love, as you and your team work to rebuild your business. Here are my highfives:
Working the property will be tough this year. Managing the situation, rules, and staff will be draining. At the same time, the golf course is open, and people want to play. You have customers! Have a mindset that all staff can buy into. Execute the standards and rules of Covid-19, while you all create an experience that shows every golfer why they love this game. The payoff will be their loyalty. It is great to be back. The game has been missed. Thank you.
Jack Dillon writes the highfives post. Jack has been a part of the golf industry for 46 years. He is a speaker and expert on merchandise, service, communications, and operations. Contact Jack when you want to improve your club, your team. You can reach Jack at 407-973-6136. He lives in Orlando.
Jack Dillon
Related Posts
7 things to look for in the ideal practice facility
[Editor’s note: while these tips are for golfers, we believe they are also instructional for course owners and operators to know how to best cater
How to create and manage sustainability plan blueprints for golf operations
Just as a detailed and thorough blueprint is critical for turning a building plan into sturdy reality, your facility’s sustainability success hinges on creating and
Chairman Yoon: South Korea’s sports maestro
Yoon Se-young discovered the meaning of life through golf. He began playing golf as a kid in the fields near his home and fell in love with the challenge, friendship and peace of mind that it brought to his life. He found golf to be “a delightful sport” unmatched by any other.
7 things to look for in the ideal practice facility
[Editor’s note: while these tips are for golfers, we believe they are also instructional for course owners and operators to know how to best cater
Heritage Golf Group acquires Legacy Golf Club and makes it part of Lakewood Ranch
Heritage Golf Group has acquired Legacy Golf Club in Sarasota, Florida, and is repositioning it as a fourth course for Lakewood Ranch Golf and Country
Cabot unveils first look at new Cabot Highlands course
The Cabot Collection has unveiled the first look at the new course it’s adding to its recently acquired Cabots Highlands property in Inverness, Scotland. The