At TenFore Golf, CEO Jonathan Wride believes technology should simplify, not complicate, golf operations.
“We sell solutions, not software,” he says.
That guiding belief defines both TenFore’s culture and its relationship with the courses it serves. Jonathan and his team want to be a course’s technology partner, not just another vendor. “We constantly learn from owners and operators,” he explains. “Our goal is to work alongside them to deliver the solutions they need to successfully operate their business and provide an exceptional experience for golfers and guests.”
TenFore Golf is a 100% proprietary, cloud-based management platform that unites tee sheets, point-of-sale, integrated payments, marketing, waitlist management, and hardware into one connected, mobile-first system. Designed for public, private, and resort facilities, TenFore integrates seamlessly with leading industry partners, including Google Reserve, Oracle Opera, HotelKey, ID.me, Golf Genius, Noteefy, Metolius, and PriSwing.
TenFore has also led innovation in several key areas. The company was the first golf management software provider to integrate with Google Reserve, enabling courses to connect the “Book Online” button on Google directly to their own websites. TenFore also developed a fully automated waitlist system, built directly into its platform, and introduced behavior-based marketing that automatically communicates with customers through targeted emails and text messages based on their actions, or inaction.
Leading multi-course operators, public, and resort facilities across the U.S. have selected TenFore Golf for its reliability, innovation, and service-first approach. In addition to its software, TenFore provides the latest hardware solutions, including self-service kiosks, handheld devices with full system access, and touchscreen computers. “When courses modernize their software,” Jonathan says, “they should modernize their hardware as well to truly deliver a great experience for both customers and staff.”
Jonathan emphasizes that reliable support, continuous development, and dependable payments are the foundation of TenFore’s success. “If a course can’t depend on its technology, nothing else matters,” he says. “Support and service have to come first.”
He credits the company’s strength to its teamwork and vision. “Our founder and CTO, Jarrette Schule, is one of the best developers I’ve ever met. From day one, he built an incredible proprietary platform with a clear mission: to deliver a true all-in-one, mobile-first system,” Jonathan says. “Our team is exceptional. They work tirelessly to advance that vision, always improving, always listening. They deserve the credit for our success.
For Jonathan, leadership is about humility and collaboration. “We measure success by the strength of our relationships,” he says. “When our partners trust us to listen, learn, and evolve with them, that’s when we know we’re doing our job.”
This post is sponsored by TenFore Golf.
