Can Alternative Rules Save Golf?

Can a new association that promotes alternative rules save golf?

Many today feel that USGA’s rules stifle creativity and depress play among beginners. The Alternative Golf Association, through its Flogton project, hopes to set the rules of ‘golf for the rest of us.’

“We hope to preserve and promote all of the characteristics we love about golf while relaxing its rules, social restrictions and technological limitations to popularize a game – a competitive sport – where more of us can have success and more of us can have fun,” said Scott McNealy, commissioner of the new association. “And I think the AGA can do for golf courses what snowboarding did for ski slope operators.”

Most agree that the ski industry was saved by a huge influx of young snowboarders. Flogton hopes to reach out to the same demographics by allowing mulligans, 6-foot bumps and non-conforming balls and clubs. The AGA plans to develop both rules and equipment with the assistance of an online community.

“We want new ideas, feedback, inventions,” said Bob Zider, founder of the association. “We aren’t tied to any existing rules and we don’t have to observe any current limits – everything is open to discussion, including our name and our logo, and especially the game formats and rules, and the equipment possibilities.”

Can Flogton catch on? If so, can it make a difference for the industry?

Jack Crittenden
Jack Crittenden
Jack Crittenden is an award-winning journalist with more than 35 years of news experience. He has run Golf Inc. magazine since 1998, serving as Editor-in-Chief for most of that time. Crittenden is CEO of Crittenden Research, a media company in the law, real estate and medical liability insurance industries. He grew up in California and graduated from the University of Southern California with a degree in public administration, specializing in urban planning. He graduated from American University’s Washington College of Law. He has run his company since 1991.

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