Zealandia Holding Co., an Asheville, N.C.-based investment company, has purchased a majority stake in East Coast Golf Management (ECGM).
ECGM operates primarily in the Myrtle Beach, S.C. area, managing three Grand Strand courses and handling maintenance and marketing for a fourth. It also functions as a marketing consultant for 20 area courses and has management and consulting agreements with a number of courses outside the Myrtle Beach area.
President Mike Buccerone said he and partner Rob Mosser sold a 51 percent stake to Zealandia Holding in order to provide additional capital resources that can be used to grow the company.
During the last 17 years Zealandia has acquired or invested in more than 20 companies, mostly in the resort and real estate industries. ECGM is its first foray into golf.
Buccerone said the partnership will give ECGM the opportunity to market Myrtle Beach golf vacations to Zealandia properties and resorts.