Noteefy announced that they have brought on Erica Espe as their new vice president of marketing & growth. It also announced Noteefy Studio, a new marketing services business launching today, which will be led by Espe.
Jake Gordon, CEO and co-founder of Noteefy, said they are excited to bring her on board due to her extensive expertise and forward-looking perspective.
“We’ve been working with Kemper and with Erica for years, and she’s really been a catalyst and thought leader on all things AI, all things revenue management,” he said.
Espe has more than 20 years of experience in the industry, including 13 years in charge of sales, marketing and food and beverage at Heron Glen Golf Course in New Jersey before moving up to lead sales, marketing and revenue strategy as the vice president of marketing for KemperSports at more than 160 courses. In addition to her role with Noteefy Studio, Espe will also lead the Noteefy AI Booking Engine, launched in October 2026, to further customer growth and adoption.
Noteefy’s data from more than 200 course websites shows that AI-assistant-driven traffic has increased 499% year over year so far in 2026, with ChatGPT accounting for some 90% of it. The Noteefy AI Booking Engine helps players find, book and pay for tee times inside the various extant AI agents on the market (such as ChatGPT, Claude, Grok and Muse) and sends those reservations directly to the course’s own tee sheet at the course’s rates.
“The rapid shift in AI-driven tee time discovery means operators need both innovative technology and the hands-on expertise from their partners to navigate this new environment,” Gordon said. “Erica is a leading voice in the golf industry on technology and revenue management, having run sales and marketing at every level of a golf property, from a single course to one of the largest management companies in the country. She knows what operators need to achieve their goals, and she’s the right person to grow our platform and build [Noteefy] Studio.”
The goal of Noteefy Studio is to bring every course together with a dedicated golf marketing specialist who is trained in the latest AI tools and uses the course’s Noteefy Insights data to grow revenue across the property. By working together, they will strive to optimize the course’s tee sheet performance and revenue streams, including green fees, outings, stay-and-play packages, events, memberships and food and beverage.
“I’ve been the customer Noteefy is built for,” Espe said. “Every operator wants to fill tee times, grow outings and events, and keep golfers coming back, with a lean team and too little time. Noteefy is leading golf into AI booking. With Studio, we’re giving every course the people to put that technology to work.”
The Studio team is designed to help any kind of course by functioning as its hands-on, all-inclusive marketing specialist, including email and social media campaigns, paid ads and reputation management. Additionally, Studio can build and manage AI-ready websites for courses that include SEO research, AEO tracking, analytics, forms and more.
Noteefy’s revenue management and intelligence platform is in use at more than 1,500 courses and helps operators understand the workings of their courses and bring in new customers.