Billy Casper Golf has launched BCG Select, a new “à la carte” management program that allows operators to pick and choose individual BCG services without signing a full-service management contract.
“A comprehensive turnkey course management arrangement isn’t for everyone,” Chairman and CEO Peter Hill said in a news release. “BCG Select is already making an immediate impact by integrating targeted pieces of our best-in-class operating platform that’s built by course owners for course owners.”
The new program allows course owners and operators to use BCG services at a reduced price, while retaining their role as operator. Services are available in four major categories: agronomy, consulting/operations, sales/marketing and national accounts.
National accounts, one of the services offered through BCG Select, provides operators with discounted fixtures and furnishings, best available prices, extended terms and preferred access to special closeout and new-to-market products. The national accounts program includes maintenance equipment, golf carts, food and beverage goods, retail merchandise, third-party tee time providers, payroll services, operational supplies and insurance.
Marketing is available through Buffalo Brand Invigoration Group, the company’s in-house public relations division.