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- Heritage Golf Group acquires Legacy Golf Club and makes it part of Lakewood Ranch
- Cabot unveils first look at new Cabot Highlands course
- Now: What’s next?
- KemperSports bolsters leadership team with three new hires
- Merchants and merchandise
- Troon kicks off 2024 by bringing five varied clubs under its umbrella
- Selling change
- Leisure Investment Properties Group expands team with two new members
FLOURISH OR FLOUNDER
People make the business go, at least until the robots take over. The hiring and development of a staff is not only one of your most important roles, but a very time-consuming one. It seems as if people are always coming and going, with you right in the middle. Having a solid team is one way to operate a strong facility, one that generates loyalty and profits. So how can we build and keep a team of talent that will be all in as we work to replicate a service standard your golfers will love. I believe it is about three things: being a great employer on their first day, providing specific standards and expectations in their first week, and building an overall culture of respect for each person.
In my former life of 10 years with a golf management company, I worked with several people who left our organization to buy and operate their own golf course(s). The most interesting thing about these people is that they were never given good reviews on the job, and each were regarded as not very strong. Yet each one owns one or more successful golf courses. These men each floundered in our culture and flourished in a big way as soon as they got out on their own. Although my former company is no longer around, we certainly could have used a very different people plan. One that finds the skills, desires & passions of each person to see how they can be tuned in and turned onto great performances. Instead they were left to fail as the system around them never saw their real abilities. How can you create a team that will flourish so the facility can succeed over the long term:
You hired each person for a reason. Build a system that allows each to shine. When a mistake has been made, remove that person quickly in order to preserve your standards. Know that keeping a strong team takes daily time & effort.
Jack Dillon writes the highfives series. Jack is an expert in service, merchandise, and operations. He is a consultant, an advanced speaker, and has flourished in his new life. Jack can be reached at 407-973-6136. He lives in Orlando. Thank you.
Jack Dillon
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