Larry is a Brand Architect and Strategist, Strategic Growth Advisor, CEO Whisperer, and Media Personality with a track record for creating, positioning, and launching an eclectic range of brands to compete more effectively in today’s rapidly evolving and ever-changing business landscape. He collaborates with clients to take their brand to the next level in terms of driving brand performance/leadership, enhancing customer loyalty/affection, and scaling/propelling business growth to the next level of success.  
A sought-after thought leader, brand builder and public speaker, Larry delivers Keynotes, anchors CEO Fireside Chats, moderates Business Leadership Panels, and leads his signature BRAND: NEW DAY Retreats and Roundtables. He has a strategic relationship with Babson College, Harvard University, Babson College Executive Education, and Florida Atlantic University Executive Education, ranked #1 in FL. He created a new brand strategy podcast series launching in the Fall of 2025. Larry was the Commencement Speaker at the Hult International Business School.