Jon Last is founder and President of Sports and Leisure Research Group, a full service marketing research consultancy that supports leading brands in sports, travel and media. Last’s 25+ years of professional experience includes seven years as VP Corporate Marketing for Golf Digest Companies, and eight years at the PGA of America, where he oversaw marketing research, consumer marketing and retailing. A frequent speaker and featured columnist for Media Post’s Marketing Insider, Last holds an M.B.A. from Wharton and a B.A. from Tufts. He is a former national president of the U.S. Marketing Research Association (MRA) and served on the national board of directors for the Executive Women’s Golf Association. Last has been recognized by Golf, Inc. as both one of the top innovators in the golf industry as well as one of the top advisors in golf. He is a former President of Marketing Research Institute International and continues to serve on their board of directors as Marketing Chair. He is one of the creators of the highly acclaimed “Back to Normal Barometer,” introduced in March of 2020, which has continuously pulsed public opinion surrounding the COVID 19 pandemic. His regular podcast “Driver$” explores golf business trends and those leading them.