Leah Steele is a visionary in technology strategy and innovation, with a stellar track record in CRM and digital transformation within the hospitality industry. As the Vice President of IT at Invited Clubs, Leah has led groundbreaking initiatives, including the development of eCommerce sites, pipeline management, online membership purchases, guest capture, and member retention solutions. By leveraging both custom-built and leading CRM systems, Leah has significantly enhanced customer experience and driven sales growth. Previously, as a director with the leading resort and timeshare industries, Leah led transformative process improvement efforts, front desk and reservation initiatives, as well as digital projects, revamping websites, CMS, and CRM systems. Leah enjoys mentoring the tech-curious and traveling to discover food, culture, and beaches with family and friends.