James Cronk is a club industry leader with over 30 years-experience in the golf and service industry. He has travelled the world presenting keynote sessions and workshop seminars at many of the golf industry’s major conferences and events.A former golf professional and club manager, James’s has real life experience in the industry, and his success as a leader is evident in the recognitions bestowed upon himself and his teams, including his facility being recognized by Golf Digest as having the ‘5th Best Customer Service in North America’ and being rated as one of British Columbia’s ‘Top Ten Employers’.His company CRONK GROUP helps clubs and organizations achieve their goals and increase their profits by improving their systems, their service, and their people. In 2022 James and his business partner Scott Masse launched GOLF INDUSTRY GURU, a global on-line training platform for golf clubs featuring tools, tips, templates, videos, and blogs from many of the world’s leading golf and hospitality industry gurus. In addition, they are the North American distributors for THE TOOLBOX, an amazing app-based health and safety platform, and EGOLFCARTWAIVER, a digital cart waiver management system.