Affiniti Golf Partners adds five courses to portfolio

Affiniti Golf Partners has added five courses at three facilities over the past month, bringing its total to 20 18-hole equivalent golf courses. 

It recently added Ford’s Colony Country Club, located in Williamsburg, Va., to join Greensboro National in Greensboro, N.C., and St. Marlo Country Club in Duluth, Ga.

Whitney Crouse (pictured) has remade Affiniti into a distressed property specialist over the past year. It is one of the fastest-growing management companies, and is now the 21st largest management company in the world. 

Ford’s Colony is made up of three 18-hole golf courses – Marsh Hawk, Blackheath, and Blue Heron, all Dan Maple’s designs. It was established in the mid-1980s as one of the premier master-planned, golf communities in the country. It is a 2500 acre development with 3,250 residential units ranging in price from $350,000 to $3.0 million. Also situated within the community is a Marriott timeshare development with 400 units. Today the club has 897 members.

Ford’s Colony just emerged from bankruptcy, largely due to the recession and the lack of real estate sales. Affiniti plans to make substantial improvements to return the club to its former condition prior to marketing the club for sale.

“We are very pleased to add such a beautiful, well known club to Affiniti’s portfolio,” said Steve Willy, a Founding Partner of Affiniti Golf Partners. “All of us have heard about Ford’s Colony for years and it’s an honor to have the opportunity to work with this great club. We know we can make a big difference for all concerned.”

Affiniti currently owns or manages golf properties in Virginia, Georgia, North Carolina, South Carolina, and the Bahamas.


As a member of Ford's Colony CC, I am thrilled to have Affiniti Golf managing our club, and I look forward to seeing improvements on the golf course and in the club house. "Professional" management and an increased operating budget should make a huge difference here. I'm behind them 100%.

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