Troon, the biggest name in golf management, keeps getting bigger. The company recently expanded it’s Troon Privé division and formed a strategic alliance with John Wieland Homes and Neighborhoods — a real estate investment company focused on building neighborhoods (including golf-centered ones) in the South.
Since forming the alliance, Troon has announced plans to provide management services for three properties owned by the real estate investment company. Troon’s professional services such as marketing and management will now be utilized at Dunes West Golf and River Club in South Carolina, Reunion Country Club in Georgia and Woodmont Golf and Country Club in Georgia.
Dunes West Golf and River Club is a Arthur Hills-designed par 72 course, opened in 1991 and has been owned and operated by John Wieland Homes and Neighborhoods since 2005. John Wieland Homes and Neighborhood opened Reunion Country Club in 2001 as the centerpiece of its second signature golf club neighborhood. The par 72 course was originally designed by Michael Riley. Woodmont Golf and Country Club was opened in 1999 as the developer’s first signature golf club.
For clubs that wish to avoid transferring lease or ownership agreements, Troon Privé – one of the company’s fastest growing divisions — exclusively provides third party management services for private clubs. Troon’s number of member-owned private clubs has grown rapidly. The addition of Salina Country Club in Kansas marked the 25th member-owned private club to seek Troon’s services. Likewise, 86 percent of the company’s growth over the past year has involved management contracts with private clubs, positioning Troon as the largest third-party private club operator with a total of 56 private clubs under management.
“We are thrilled about the growth we’ve experienced in the Troon Privé portfolio and believe our third-party management approach is the ideal model to best serve the interests of private clubs,” Troon chairman and CEO Dana Garmany said in a statement. “Compared to management companies that might reserve their best resources for the private clubs that they lease or own, Troon’s third-party management model eliminates these concerns.”
Other recent Troon Privé additions include Audubon Country Club in Florida and Terravita Golf Club located in Troon’s base city of Scottsdale, Arizona.
Through the Troon Privé Privilege program, members at Troon Privé-managed clubs enjoy reciprocal play at more than 45 private clubs around the world. Members also receive preferred rates at more than 100 Troon Golf-managed daily fee and resort facilities through the Troon Privé Advantage program.
In March 2014, Troon also announced it’s expansion to France after signing a management agreement with Chateau d’Augerville, located an hour south of Paris. Earlier this year, Troon announced another strategic alliance with St. Joe Club & Resorts leading to the management of five Florida properties.
In May 2014, Troon anounced that they will manage Skybrook Golf Club — a par 72 course known as the best game of golf in Charlotte, North Carolina.