Troon adds eighth contract in 2014

Troon has completed eight new deals since the start of 2014, expanding its portfolio into 33 states and 27 countries, the Scottsdale, Ariz.-based company announced on Feb. 19.  New locations include courses in Alabama, California, Georgia, Kansas and South Carolina. Internationally, the portfolio now includes Perth, Australia as well as Marrakech, Morocco and France.

“We are thrilled to announce this positive start to the year and believe these eight new contracts demonstrate the confidence and trust our clients place in Troon and in our ability to produce results and deliver on our promises,” Dana Garmany, chairman and CEO or Troon said in a statement. “These additions represent a variety of facility types, including resort courses, private clubs, and member-owned properties that are even located on four different continents. Our ability to adapt to individual facilities in a variety of destinations and cultures is extremely unique to the industry and is something we take great pride in doing.”

Troon will take over management for the Potomac Shores Golf Club, in Potomac Shores, Va., which is scheduled to open in this spring. Potomac Shores is 30 minutes from Washington, D.C., and features the area’s first daily-fee Jack Nicklaus Signature Design. The 18-hole layout is the centerpiece to the Potomac Shores community being developed by SunCal, one of the leading developers of master-planned communities and commercial developments in the United States.

“We are thrilled to be working with SunCal and look forward to many years of providing a world-class golf experience to residents and visitors alike,” said John Easterbrook, executive vice president, operations, Troon.

Potomac Shores boasts a par 72 layout that stretches to 7,082 yards from the back tees. Additional amenities will include a complete practice facility, including short-game area and an Old Virginian inspired clubhouse that will be home to a comfortable restaurant/grille, full-service day lockers and well-appointed golf shop. The Potomac Shores community will include more than 3,800 new homes, a 450-slip marina, two public schools, 15-plus sports fields and courts, a corporate hub and town center.

Troon has also been aggressive adding private clubs. Two of its most recent management contracts involve Salina Country Club in Salina, Kan. and Pine Tree Country Club in Birmingham, Ala. Salina Country Club is a century-old private club. Pine Tree Country Club is a private club offering an array of family amenities including golf, tennis, swimming and fitness.

In late December, Troon announced it had been selected to manage Audubon Country Club, located in Southwest Florida near Naples, Fla.

The member-owned Audubon Country Club is surrounded 28 lakes, and an 18-hole Joe Lee designed golf course. Audubon has a variety of birds and other wildlife, including nesting bald eagles.

“Audubon Country Club has an outstanding reputation and offers the ideal South Florida lifestyle,” stated Jim McLaughlin, Senior Vice President, Troon Privé Operations."

Members of the club enjoy activities that include not only golf but tennis, championship-level croquet, swimming and fitness as well. Its 35,000 square-foot clubhouse serves as the community’s hub for social activities, casual dining and many other events and parties.

Outside the U.S., Troon has continued to grow its Moroccan portfolio with the addition of another Palmeraie Development Group facility called PalmGolf Club Marrakech. Following the announcement in 2013 that Troon will manage sister venues at Les Jardins De l’Atlas, Marrakech and the California Golf Resort, Casablanca, the signing of PalmGolf Club Marrakech demonstrates the ownerships confidence in Troon.

Previously known as the Palmeraie Golf Club, the newly named PalmGolf Club Marrakech is an exciting move forward for the historic Robert Trent Jones course. The legendary Jones first came to the region overseeing such classic works as the Royal Dar Es Salem in Rabat and the Royal Palace Golf course in Agadir.

The 27-hole championship venue adds to an already impressive portfolio of existing Troon-managed properties in the region, bringing the total up to eight venues benefitting from the market-leader’s expert knowledge.P 

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