Topgolf partners with PGA of America

PGA of America has entered into a strategic alliance with Topgolf, to help promote career opportunities for golf-industry professionals at Topgolf venues , the organizations announced. Topgolf will market PGA of America championship events, create unique fan experiences that will grow interest and participation in the sport, and promote PGA Junior League Golf.

“Topgolf’s fun and entertaining concept is rapidly attracting a new generation of non-traditional players to the game, and we’re proud that PGA professionals are instrumental in this growth,” said PGA of America CEO Pete Bevacqua. “In addition to growing the game, Topgolf’s exciting expansion represents an outstanding opportunity for PGA professionals nationwide.”

PGA Career Services will promote Topgolf job opportunities for positions that will include Director of Operations, Director of Instruction, Lead Instructor, Operations Manager, Food & Beverage Manager. Topgolf hires approximately 500 associates at each venue it opens, including up to three professional golf instructors.

Topgolf venues will co-promote fan engagement opportunities with PGA of America events, and Topgolf will assist golf professionals in the promotion of PGA Junior League Golf, a fun, social and inclusive opportunity for boys and girls ages 13 and younger to learn and enjoy the game of golf. Additionally, Topgolf’s Youth Play It Forward program will be made available to all PGA Junior League Golf participants, and PGA Junior League captains can arrange complimentary game play sessions for their teams at Topgolf.

The PGA and Topgolf will also work with Reed Exhibitions to develop PGA Merchandise Show programming. Topgolf Las Vegas served as the venue for the PGA Demo Experience on August 14, with equipment testing, product demonstrations and skills contests.

“Topgolf is thrilled to align with the PGA of America” said Topgolf Entertainment Group Co-Chairman and CEO Erik Anderson. “This partnership represents Topgolf’s continued commitment to growing the game by helping our guests improve their abilities, while also introducing them to PGA of America events through fun, engaging in-venue experiences.”

Add new comment

If you enjoyed this article and would like to sign up for a FREE digital subscription, click here!