Sierra Golf to manage Apple Valley

Sierra Golf Management has agreed to take over interim management of Apple Valley, California’s municipal golf course, with an eye toward completing a long-term contract. The course, which the town has owned since 2011, is in a $1.5 million financial hole, but Sierra believes it can boost its fortunes.

“We are 100 percent confident that we can make a positive difference in the facility and the golf course bottom line,” said Jeff Christensen, Sierra’s president, to the Victorville Daily Press.

The company’s revival plan includes improvements in marketing and service as well as future upgrades to the William F. Bell-designed golf course.

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