Sequoia Golf’s aggressive marketing in Southern California continues to pay dividends.
Joe Guerra’s company has assumed management of Spanish Hills Country Club, a 21-year-old venue in Camarillo. Spanish Hills, the fourth property in the state that Sequoia has signed since mid 2012, features an 18-hole, Bob Cupp-designed golf course and all the expected private-club amenities.
“We made reference calls to other clubs in their management portfolio,” the club’s president said in a press release, “and they told us that not only has Sequoia met their expectations, they’ve exceeded them.”
Sequoia’s other properties in California are Pauma Valley Country Club in suburban San Diego, Rancho Vista Golf Club in Palmdale and Old Ranch Country Club in Seal Beach. In total, the firm owns and/or operates nearly 50 properties in Georgia, Texas, Florida, Colorado and five other states, about half of them under the Canongate brand.
Through the management agreement, which began on March 16, Sequoia will leverage its vast experience working with high-end private clubs to increase the value of club memberships and the overall quality of the guest experience. Part of Sequoia’s unique member services is its PlayAway program, which gives Spanish Hills members access to its network of 450 private and resort clubs across North America.
Sequoia now calls itself the second largest private club operator in the country. In August, it acquired Atlanta National Golf Club, Polo Golf & Country Club and White Columns Country Club. Further positioning its leadership in the premium private club space, Sequoia also entered into a long-term 20-year lease with Old Ranch Country Club in Seal Beach, Calif.