Maxfield appointed deputy chief executive of The Professional Golfers' Association

Robert Maxfield has been appointed Deputy Chief Executive of The Professional Golfers’ Association and will take up the post on Jan. 1, 2016.

He will work directly alongside current Chief Executive Sandy Jones to maintain the day to day running of the Association.

“I am extremely honored and proud to accept this new position and look forward to becoming the next Chief Executive of The Professional Golfers’ Association," Maxfield said.

Maxfield will become Chief Executive when Jones steps down from his current post sometime after the 2016 Ryder Cup at Hazeltine, with the precise date to be finalized.

Maxfield, 48, has an extensive knowledge of both the amateur and professional game.

He is an amateur golfer, presently playing off a handicap of plus 2. He earned a golf scholarship at Florida State University.

He has been involved within the amateur game at both club and county level serving as Captain of Wolstanton Golf Club in its centenary year, Captain of Staffordshire Golf and Captain of the Midland Counties as well as serving on various county committees.

Prior to working for The Professional Golfers’ Association, Maxfield was Director of Golf at The Belfry and Group Golf Director for The De Vere Group.

During his time at The Belfry he was responsible for the delivery of three Ryder Cup Matches and numerous European Tour tournaments.

While at The Belfry, Maxfield recognised the unique skills possessed by Professional Golfers’ Association Professionals and developed his team to include 36 Professional Golfers’ Association Professionals working in all aspects of the business, including hotel operations, sales and golf operations. Under his leadership the golf operation became one of the most profitable and successful retail and golf operations in the world.

Maxfield joined The Professional Golfers’ Association in 2006 with an initial brief of developing international branding opportunities. He has successfully developed many brand license agreements around the world, raising the profile of The Professional Golfers’ Association brand and creating employment opportunities for Professional Golfers’ Association Members.

In his current role as The Professional Golfers’ Association's Joint Chief Operating Officer – Property and Commercial Director he is responsible for tournament operations, sponsorship, branding and media, marketing and communications.

“Both myself and the entire Board are delighted to announce this unanimous appointment. Rob has an unwavering passion and understanding of all aspects of the game and an extremely broad knowledge of all matters relating to the business of the Association," said David Murchie, chairman of the Professional Golfers’ Association.

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