Golf Inc. Innovation Conference transitions to virtual event focused on rebounding

April 20th event is now free to attendees

Golf Inc. announced that it has transitioned its Innovation Strategy Conference from a live event in Nashville to a virtual conference that will be held on April 20 at no cost to attendees. The magazine also modified educational topcis to address the coronavirus pandemic and its impact on golf. 

“We felt an obligation to help golf course operators navigate this unprecedented time,” said Jack Crittenden, Editor-In-Chief of the 30-year-old title. “Now is the time to innovate when it comes to strategy, marketing efforts and operations.”

The one-day conference will focus on “How to Rebound your Golf Business after the Coronavirus Crisis,” and will include six sessions, including an opening keynote, “What to expect from the economy post coronavirus.” 

That session will feature three experts who have studied the matter — Jon Last, President at Sports and Leisure Research Group; Alan Nevin, director of market research at Xpera Group and author of The Great Divide: The True Story of American Tomorrow; and Steve Ekovich, National Managing Director at Leisure Investment Properties Group of Marcus & Millichap. 

Other sessions include “Innovative ways to relaunch your golf business,” “Revenue generation post coronavirus,” “What golfers want now,” “How Technology can bring customers back” and a Q&A with top industry leaders on strategies for rebuilding.

The virtual event will be held through zoom, with attendees able to ask questions. Golf Inc. expects more than 500 attendees. 

“We surveyed our readers and found more interest in these topics than any other topic in the 32 year history of Golf Inc. events,” Crittenden said. “I think that emphasizes the uncertainty of these times and the desire for business owners to get clarity, new ideas and to innovate”

Attendees can register here.

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