CourseCo promotes Bugbee to COO

CourseCo hired longtime golf operations executive Tom Bugbee as its new Chief Operations Officer to oversee the staffing and business operations of the company’s 33 golf courses and more than $70 million in annual revenues. 

Bugbee, 40, brings a decade of experience at CourseCo’s operations department, including more than seven as Vice President of Operations. He received the promotion after having held several senior positions during his tenure at CourseCo. 

“We’ve doubled the number of courses we manage in the past ten years, which has been one of the most difficult times economically for golf,” Bugbee said. “At the same time, we’ve maintained our record of never failing to renew a municipal contract. All of us who have been part of that success are proud of that record, and my primary focus in the new role is to continue to demonstrate superior value to our municipal partners as only CourseCo can.” 

“He knows the golf business inside and out, and has powerful financial abilities,” said CourseCo CEO and President, Michael Sharp. “It gives me great confidence to know Tom Bugbee is providing discipline and support to the leaders at our golf course properties.”

Tom spent the bulk of his early career at Adobe Creek Golf Club in Petaluma, Calif. In 12 years, he progressed from Assistant Golf Professional, to First Assistant Professional, Head Professional, and finally General Manager. While GM, Tom’s leadership produced facility records for gross revenue, rounds, and profit for three consecutive years. Tom focused heavily on customer retention, designing and implementing Adobe Creek’s Frequent Player Program. He managed the redesign and renovation of Adobe Creek’s Practice Facility, and developed targeted on-line marketing strategies that helped set the revenue records. His focus on affiliate club membership led to the Adobe Creek Men’s and Women’s Club growing from 200 to 500 members within a two-year period. He left Adobe Creek around 2006 and rejoined CourseCo at its corporate office in 2009. Adobe Creek shut down in 2017. 

CourseCo is the 18thlargest management company in the world, and employs 1,300 people across four states. Founded in 1989, the company specializes in municipal and public course management.


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