Concert Golf acquires Country Club of Roswell

Concert Golf Partners has picked up another private club. Members at the Country Club of Roswell, a private club in Alpharetta, Georiga, voted to be recapitalized by the investment firm. 

Concert Golf will pay off the club’s debt and invest $3 million into capital improvement projects, following the club’s strategic master plan. 

CCR is a family club, with more than 600 kids and a growing junior member population that has lowered the average age to 54. Members drive their private golf carts to the club; the active swim team, wide range of amenities and extensive golf instructional programs cater to young families. Busy USTA tennis leagues dominate the club’s 13 lighted tennis courts, along with active pickleball events. 

“We wanted a sustainable funding mechanism for the Vision 2025 master plan and beyond,” said board member Tim Geiken, whose business specialty is process management consulting. “It was clear to us that member assessments would be contentious and lead to attrition, or that we would ‘kick the can’ on these important projects and lose ground to our nearby competitor clubs.” 

The club’s Vision 2025 plan includes a major overhaul of the 45-year old irrigation system, which suffered three main line breaks during the 2019 golf season. In addition, members wanted a new kids club, a splash pad for the kids and an adult bar at the pool, a golf simulator, new tennis court LED lights and resurfacing, an outdoor dining courtyard and a “cosmetic refresh” of the member lounge and ballroom. 

After several months of reviewing strategic options, 97 percent of the members voted to ratify the board’s recommendation to recapitalize the club with Concert Golf Partners. 

CCR is among the best golf courses in North Atlanta, but competes with 58 other private clubs in the region, more than half owned by ClubCorp. 

“Even well-run clubs with little or no debt need to think about immediate and future capital funding needs,” said Concert Golf Partners CEO Peter Nanula. “Master plans and capital reserve studies show that member assessments are coming, and only the clubs with a waitlist can easily assess without losing any members.” 

Concert Golf Partners is based in Newport Beach, California, and has $250 million of patient, long-term equity capital to invest in and upgrade large-scale private clubs located in major metro areas. 

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