ClubCorp recently added three veterans to its sales leadership team — Ken Guerra , Jim Allison and Kelly DeVita.
Guerra is Chief Revenue Officer, and will be focused on revenue management, including pricing strategies, predictive analytics, and new product development. Guerra was also one of the founding principals of Sequoia Golf Holdings, where he served as Executive Vice President. His brother, Joe Guerra, sold Sequoia to ClubCorp for $265 million in 2014.
Most recently, Guerra was co-founder and Chief Marketing Officer of Redwood Six, a full-service private club management company. While there, he founded MatchPlay Media, a subsidiary of Redwood Six that specializes in private club and destination golf sales and marketing
Jim Allison is ClubCorp’s new Senior Vice President, Sales. He will lead ClubCorp’s sales organization, which includes membership, private events and golf outings.
Allison’s past roles include serving as principal at Club Ventures, a consulting group for the private club industry and other membership-based operating organizations, and Senior Vice President of Sales and Marketing at both Arcis Golf Corporation and American Golf Corporation.
Kelly DeVita is Senior Vice President of Retail. Most recently, DeVita served as National Sales Director for Under Armour Golf, where she spearheaded sales and marketing for several key lines of business.
Prior to joining Under Armour, DeVita worked at Paramount Pictures/Viacom, and spent 15 years at American Golf as National Director of Retail and Sourcing.