Billy Casper Golf has promoted Alex Elmore from Chief Operating Officer to President of the company. Elmore, 46, is a 10-year BCG veteran.
“We are experiencing unprecedented growth opportunities as Billy Casper Golf helps re-shape and strengthen the $68 billion golf industry,” said Peter Hill, Chairman and CEO of BCG. “Alex Elmore’s leadership will expand our core business of golf operations and integrate new businesses in technology, branding, turf management and cause marketing to our portfolio.”
Elmore was instrumental in BCG’s 2013 merger with Kitson and Partners Clubs accounting for 13 new golf properties. That same year, he managed the company’s acquisition of Women on Course, the nation’s leading golf-lifestyle networking organization that has increased participation by more than 400 percent in one year under BCG management.“As much as we have accomplished the past few years building the best operating platform in the history of golf, Billy Casper Golf is firmly on the path of even greater near- and long-term growth,” Elmore said. “Our database touches one of every eight active golfers in America, giving us both extraordinary influence in the marketplace and responsibility for the sustainability of golf.”
Billy Casper Golf is the largest management company in the U.S. and fourth largest worldwide.
Elmore’s promotion coincides with Executive Vice President Joe Goodrich’s increased involvement with BCG’s aggressive strategy to acquire public and private golf properties, as well as course-management companies. He will also direct its burgeoning private club division, player-development initiatives, retailing best practices and other programming unique to BCG.Recently named Golf Inc. magazine’s sixth most powerful person in golf, Hill will continue guiding BCG, expanding its holdings and serving on boards of organizations dedicated to growing the game.