American Golf adds City of Oxnard’s River Ridge Golf Club

American Golf Corporation has been selected to manage the City of Oxnard’s River Ridge Golf Club in California. The long-time mangement company has been selling courses in recent years in an effort to raise money for its Drive Shack division, which hopes to build Topgolf-like complexes across the U.S. But it is also aggressively seeking third-party management contracts. Southern California is one of the company's core markets, where it has managed dozens of muni courses. American Golf operates more than 50 properties in the state and facilitates more than 3.2 million rounds of golf each year in the state.

In addition to maintaining the 36-hole public course, American Golf will manage River Ridge’s banquet facilities and its driving range, the largest in Ventura County. It will also be responsible for the maintenance of the Oxnard golf course’s adjacent practice fields that are currently used by the Dallas Cowboys each year for training camp. 

“The City of Oxnard is excited to work with American Golf Corporation at River Ridge Vineyard and Victoria Lakes Golf Courses," said Oxnard Mayor Tim Flynn. "We believe the company’s track record will elevate the appeal of playing golf in Oxnard and attract new customers in the city and across the state,” 

The Oxnard City Council reported that the selection committee “was particularly persuaded by American Golf’s corporate resources and strong marketing plan” for River Ridge and that the  innovative Player’s Club membership will be an incredibly effective program for increasing utilization at the golf courses as well as creating a stable and consistent income source.

“We’re honored to have been selected by the City of Oxnard to oversee the operations of these two incredible courses,” said Jim Hinckley, CEO of American Golf. “We look forward to working with the city to grow these courses and drive more players to experience all the River Ridge Golf Club has to offer.”

American Golf has invested millions of dollars over the years to develop leading programs, like the Player’s Club with more than 40,000 memberships nationwide, that are combined with proprietary management technologies to drive revenue growth.  

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