Commentary
Blind spots
You are constantly in motion. Busy answering questions, observing the action, looking for the next opportunity to connect with member and guest. Rain or shine,
Building loyalty
The other day, listening to a popular podcast, I heard a Fortune 500 CEO state that this moment is the toughest period he has ever
The first 50 years: what a privilege!
On a cold day in March 1973, my career in golf began. Although I had caddied for years, working full time, becoming a part of
PGA Show 2023: My thoughts
Another PGA Show is in the books: gone, but certainly not forgotten. It was the first “big” show since January of 2020, just before the
Mindshare: your one thing
We each have our favorite brands. They are the companies that build, create or make our favorite things. Within each brand, however, there is that
New year, new course: making adjustments for convenience and speed
When we step back, take a look at the most familiar things in our lives, the world looks pretty much the same as it did
It’s really entertainment
When I took up the game many years ago, the average practice range was a field. Add a few yardage signs made of unstained wood,
2022: a year in review
As you continue to prepare for the new year and new season, you’ll want to look back and take a deeper dive into last year,