Commentary

Rightsizing

The game of golf has never been bigger or better in the minds of many. Unlike the old days there is no constant plea for

Membership has its privileges

As people age, many like the idea of becoming a joiner. Some join social clubs, book clubs, and other clubs that bring a sense of

Strength in diversity

It is important in this ever-changing world, to watch those forever floating tea leaves. At a time when attitudes, views and tastes change faster than

Barriers to doing more

Ever since the summer of 2020, golf properties have been playing lots of rounds, selling memberships, and building waiting lists for those who want to

Sales beyond the round

The golf shop, in my opinion, is the “kitchen” of the golf property, the place where all come to gather and connect. While there, golfers

What golfers want

At a time when so much has changed in the world of 8-5, we step back to realize more than just the workplace has moved.

Golf: A work in progress

Many years ago I worked for a golf entrepreneur. He was building what in time would become a strong regional powerhouse. On any given day