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- March/April 2024
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- Day One
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Reduce Your Heavy Lifting
We all know the business of golf feels tougher than it has in decades. It seems so many are running from golf, while your costs never stop rising. It must feel as if you are all alone in the battle for more golfers, rounds, and rate. Who can you turn to for answers, ideas, and promotions? Who can partner with you as you put the key in the door each morning?
There is little doubt the lifting is heavy, heavier than in decades past. To me, this all points to finding a mentor or partner who can play a role in helping you and the team build a better story this season. In these times, I believe it is far too tough to tread the golf recession waters solo. In these times, I believe that the Play Golf America web site and their associated programs can be a big assist.
Here are 5 thoughts that can help you build traffic, new players, and revenue this season. Go to the web site to locate the program information. Important to note that you can take these ideas and modify or expand them based on your situation, team, and location. There are no round pegs here, only ideas for you to make work for your situation.
The 5 thoughts to improve your season are:
There is always heavy lifting to be done. These ideas however, might just help you build fresh ideas and new stories that will create success for you in 2012.
Jack Dillon
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Encore Leisure Group takes over management of 17 golf properties
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