James J. Keegan has a zest for golf and life. As Managing Principal, Keegan has traveled over 3,050,000 miles on United Airlines, visiting over 250 courses annually and meeting with owners and key management personnel at over 6,000 courses in 64 countries.Having successfully combined his passion for golf with his business acumen, his experience makes him uniquely qualified to offer expert opinions on trends and issues facing golf courses today because of his direct knowledge and interaction with the golfing community. An accomplished writer, Keegan, has published seven books making it the most successful book series ever written on the business of golf. His most current book, “The Business of Golf – What Others Are Thinking” was released on August 1, 2024.With a B.B.A. from Texas Christian University, Keegan earned an M.B.A. in corporate finance from the University of Michigan. He has also served as a captain in the United States Air Force and worked as a CPA and computer audit specialist at KPMG.